End Rack
An end rack, often referred to as an end cap display, is a crucial merchandising fixture in retail stores, strategically located at the ends of aisles to capture shopper attention. These racks serve as prime real estate for showcasing promotional items, seasonal products, or high-margin goods, making them highly effective for driving impulse purchases. Constructed from robust materials like metal or reinforced plastic, end racks are designed to handle substantial weight while providing easy access to products. Their prominent placement and customizable shelving options enable retailers to highlight featured items attractively and efficiently. By maximizing visibility and accessibility, end racks enhance the overall shopping experience and contribute significantly to sales uplift.
